Yup, there's a lot of hate over the release of what is an updated version of the same game released only 9 months after the original. I can understand it but at the same time a lot of the haters are the same people that wanted more characters, they got
what they wanted.
Initially I thought that what Capcom were doing was quite lame, however Capcom have said that the game would be "mid-priced" (I reckon a £29.99 RRP with many retailers discounting so you are more likely to pay £20 - £25 on release) which could suggest that
Capcom's cut, after every one else in the supply chain has been paid, could be little more, possibly less than if they went down the DLC route. For all we know the changes to the gameplay may have made DLC infeasible. Another consideration is the fact that
Street Fighter X Tekken is penned for release in March next year, releasing two cross-over games at the same time would be a bad idea and waiting until next summer/autumn for another major MvC release may be too long.
You can criticise a company for milking a cash cow all you like, it happens because it's a natural business behaviour and a good way to raise investment for new IP's (such as Asura's Wrath, Dragon's Dogma), without this behaviour we would be lucky to be
spoiled with the variety of new IP's that we have. Anyone familiar with the Boston Consulting Group Matrix will understand what I am talking about here.
I think it's best to reserve judgement on this until we know how much it is going to cost us and what we are going to get for our money.