Startup folder in Start: How to add programs?

To autostart a program that does not have that option in its setup just copy the icon to your
startup folder.

For ALL Users copy to :

"C:\ProgramData\Microsoft\Windows\Start Menu\Programs\Startup"

Right Click Start Button - Explorer All Users and navigate to that folder.

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For specific Users copy to :

"C:\Users\The User Name\AppData\Roaming\Microsoft\Windows\Start Menu\Programs\Startup"

Use Start - Computer   OR  Windows Explorer to navigate to that.

How to Change, Add, or Remove Startup Programs in Windows 7
http://www.sevenforums.com/tutorials/1401-startup-programs-change.html

Autoruns - Free - See what programs are configured to startup automatically when your system
boots and you login. Autoruns also shows you the full list of Registry and file locations where
applications can configure auto-start settings.
http://technet.microsoft.com/en-us/sysinternals/bb963902.aspx

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You can put each User's Program in their respective Start Menu program icons in their own
Start Menu Folder and then they will only see their respective personal programs and those
shared across users.

C:\Users\Each User Name\AppData\Roaming\Microsoft\Windows\Start Menu

How to Add or Delete Start Menu All Programs Shortcuts in Windows 7 - Both Shared
and Logged in User
http://www.sevenforums.com/tutorials/296-start-menu-all-programs-add-delete-shortcuts.html

How to Customize the Windows 7 Start Menu
http://www.sevenforums.com/tutorials/265-start-menu-customize.html

Be sure to check the Related Turorials on both links.

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More information :

What's new with the Start menu?
http://windows.microsoft.com/en-US/windows7/Whats-new-with-the-Start-menu

The Start menu (overview)
http://windows.microsoft.com/en-US/windows7/The-Start-menu-overview

Hope this helps.