I used to use "Those Guys" or a variation like "Thoze Guyz," but one day the name "Persistent Doughnut" popped into my head and it's been that ever since. Also the first time I actually spent some time on the logo. I wish I could grab a better image of
it and get it printed on a t-shirt or something.
Dave Barry used to run a column in my local paper each week. Periodically he would use an everyday normal phrase and then say "(Sounds like a good name for a rock band.)" So I was like Korahn above and got my inspiration that way.. when we were discussing
problems with a load balancer server at work. They said "The issue is that we have a sticky persistence..." I though - that would be a good name for a rock band! So then Sticky Persistence was born.