I was talking to my friend about this today as the thought just hit me yesterday when a second friend cancelled his SWTOR account (I never had one).
Is there even a point to MMOs anymore? I see a lot of people saying they should do a Mass Effect MMO or Fallout MMO. Even porting current MMOs to the XBox, but is there really a point to this model? We have plenty of examples of co-op game play like Fable and Saints Row. Mass Effect 3 has a new Multi-player option and games like Call of Duty have been around since the 90's. Diablo 3 is coming out for the PC soon and it doesn't try to follow the MMO model though it is considered an MMO (it's really co-op play). For me, it would just be awesome to have the ability to jump into a friend's game. Instead of wandering Fallout with a companion who does nothing I'd rather have a friend who cracks safes jump online and help me with a few areas. Let me spend $60 and give me new content in a few months and I'll give $25 for it. 6 months down the road I'll move on to the new game. But this idea of trying to milk 1 million people for $15 a month to make half a billion a year should just be left to WoW. No one can ever be a WoW killer because WoW killed MMOs when it became king. That's just how I feel about it.
Am I crazy, or is the MMO market (outside of WoW) really doing that well to justify this business model anymore?