Please give more information on what's happening when you try to play.
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Is this a game that you bought before but recently bought a new xbox? Sega games do this alot when switching consoles. Try doing a license transfer
1. On your console, sign in to Xbox Live using the gamertag that you used to purchase the content.
Don't know your gamertag? See Download, move, or delete your Xbox Live profile.
Need to find your Microsoft account? See Find your Microsoft account.
Can't remember the password for your Microsoft account? See Recover your Microsoft account password.
Go to Settings and select Account.
Under Your Billing Options, select License Transfer.
Follow the instructions to transfer the content licenses.
After the licenses are transferred, you need to download the content again to update the local licenses. For information about how to do this, see Download content you’ve previously purchased.