Now I know a lot of people won't agree with that statement, but I do. I have often said the same things as this guy from Ubisoft.
Read in here.
Here is a snippet and the part I most agree with;
"It's a lot less risky for us to create new IPs and new products when we're in the beginning of a new generation," he said. "Our customers are very open to new things. Our customers are reopening their minds--and they are really going after what's best. … At the end of a console generation, they want new stuff, but they don't buy new stuff as much. They know their friends will play Call of Duty or Assassin's Creed so they go for that. So the end of a cycle is very difficult.
I agree with this too;
Guillemot went on to explain that when new consoles launch, gamers are more likely to try something new, instead of picking up serialized franchises like Call of Duty or Assassin's Creed.
Do you guys agree or disagree?