It seems more and more games are going to start having online passes. I was fine with them when they came free with the game new, such as Battlefield: Bad Company 2 or Dead Space 2. But now it seems like they're taking it a step further, and making you pay for the online pass, with the additional purchase of of the game. Look at LA Noire and Mortal Combat: 2011. Both of them featured pass style deals where you buy a pass for a big hefty fee, but you get all of the DLC for a lesser price than paying for each one separately. This is where I get confused. Why can't they just do away with the stupid gimmick of "buy now, pay less!". Why can't they just make all of the DLC cheaper?
It seems like this will become the norm. What is everyones take on this?