Maybe Microsoft should look into this Sega Leak?

"SCEA Meeting Aug 5th Notes
Aug 6 2009 –
DRAFT FOR COMMENTS


Objectives of Meeting
Dyer agreed to
regular quarterly meetings with SOA

Sony PS3
SCEA
reiterated plans to sell 13 million PS3s this year
Big announcement back half
of year they can’t talk about (potentially price cut of PS3 to reach hardware
goals)

SCEA commented on indexing between PS3 and 360 SKUs, should
be around 2:1 to garner most favorable treatment.

Motion Controller
Spring 2010 launch (March in JP)
No
bundle/pricing details yet, should come Sept 1
Plan on selling 4-5MM units
WW
SCEA agreed to provide a list of Sega IP that would work well with the
motion controller, Virtua Tennis was an example
Motion Controller support
allows easy way to differentiate PS3 SKU
Other differentiation opportunities
include PSP/PS3 interoperability – think of features that would make users want
to buy both PS3 and PSP SKUs.


Alpha Protocol
Michael Foster,
product evaluator, said AP felt barely RPG. Initial level too challenging for
players. “Mass Effect felt more RPG.”
Review notes sent to John Merlino a
few weeks prior. After meeting Gerald mentioned AP is a high priority for his
team.

Planet 51
Sell in of PS3 SKU – SCEA noted that other movie
titles on PS3 had underperformed as well (inc. Transformers) this cycle.
Dyer
suggests contacting Susan at Walmart and asking what she wants in the pack to
sell this SKU (movie tix etc)
Other possibilities are Hybrid movie disc (BD
25 or 50 with Game and Movie on same disc).

Bayonetta
Collectors
edition with Bayonetta Action Figure
Novo recommended launching PSN demo
around Xmas based off a Jan 5th Ship date with 2-3 week run out to
launch.
3-4 weeks is usually ideal demo timing with fresh content every week
leading up to launch (trailers, insider video about PG heritage, video
blogs).

Vancouver 2010
HOME, Olympic destination would garner a lot of
positive attention from SCEA
Should be doing same with Bayonetta, Marvel etc.
Easy to launch in all territories.
HOME merchandizing opportunities (clothes
etc).

Sonic Racing
Open to DLC to differentiate PS3 SKU – not ratchet
and clank but other characters
maybe characters from Rare or Fable
universes

Yakuza
Could put Japanese games directly
on PSN for download in a special Japanese Import section (pricing $9.99 to
$39.99 for full game).
Might need to localize menus at least with subtitles.

SCEA interested in helping on MKTG side if they can have period of
exclusivity.

AVP
Another great HOME candidate
AVP avatars
Hybrid
BD disc with movie

Iron Man 2
Great candidate for HOME space – explore
Tony Stark’s lab etc.
Should have one for Marvel in
general.

PSU2
Could do bundle at GameStop with PSP 30-35K units on
UMD, Go, or both.

Valkyria 1937
Could bundle with PSP as
well.

Vanquish and Aliens: CM
Opportunity for PS3/PSP interoperability
(see Eidos Batman, Army of Two, Assassin’s Creed for good examples).
If we
offer that SCEA would be really interested in having us at their booth next
E3.

Thor
SCEA would like a look at the code soon.

Sonic Anniversary
Could put out collectors edition with all old
sonic games on one BD disc.
“Best of Sonic” for around $99.
SCEA would
love PSN exclusive power ups/different game modes (like Castlevania’s flip it
over/backwards)


PS2 emulator for PS3
(confidential)
SCEA wants to sell all PS2 titles on PSN (GTA Vice
City/Sonic/etc)

For co Marketing money show PS3 controller on TV ads
– similar to EA Madden Spots, NCAA, etc…

London
Olympics
Perfect opportunity for Motion Controller
integration.


DC Digital Titles
If we provide a list of DC
titles SCEA will let us know which ones they’re interested in having
exclusively.
If we give them a long period of exclusivity they’ll give us
more marketing support.

PSP Titles
For SKU differentiation it’s best
to offer features that are slightly different from PS3 version.
Titles that
are coming up on PSP are Assassin’s Creed II, GTA China Wars, Resident Evil,
Little Big Planet – all massive franchises.
SCEA has a specific PSP deck
which they can send up with their hardware director for a chat."

ftp://segapr.segaame...0Notes%20BH.doc

 

The website is down because Sega is doing damage control but, the leaked doc releases alot of really interesting plans Sony had for Sega and the PS3.  The one I found quite interesting is the one where Sony locks up exclusive Sega DC (Dreamcast) content and no just one title but, all the ones Sony wishes to keep.  I don't think Microsoft would like all these titles locked up do you?

 

 

 

Discussion Info


Last updated July 4, 2018 Views 6 Applies to:

The website is down because Sega is doing damage control but, the leaked doc releases alot of really interesting plans Sony had for Sega and the PS3.  The one I found quite interesting is the one where Sony locks up exclusive Sega DC (Dreamcast) content and not just one title but, all the ones Sony wishes to keep.  I don't think Microsoft would like all these titles locked up do you?

Is this supposed to make sense to me? Sega is not owned by Microsoft or Sony, they can do business with whoever they feel will provide the largest profit for them with their products.

Some are reporting this is a leaked doc between Sony and Sega and spills some pretty interesting details about Sega and a possible deal with Sony.

[quote user="WULFER"]"SCEA Meeting Aug 5th Notes
Aug 6 2009 –
DRAFT FOR COMMENTS[/quote]These a minute for a meeting in 2009.  Just about all of the information there has been released.  Let's take a look at the sections you put in bold text:

[quote]Sony PS3
SCEA
reiterated plans to sell 13 million PS3s this year
Big announcement back half
of year they can’t talk about (potentially price cut of PS3 to reach hardware
goals)[/quote]All companies have planned sales figures for their products, this shouldn't be a surprise.  Incidentally, Sony exceeded that number by selling 14,391,371 PS3 consoles worldwide in 2010.

[quote]Motion Controller
Spring 2010 launch (March in JP)
No
bundle/pricing details yet, should come Sept 1
Plan on selling 4-5MM units
WW
SCEA agreed to provide a list of Sega IP that would work well with the
motion controller, Virtua Tennis was an example
Motion Controller support
allows easy way to differentiate PS3 SKU
Other differentiation opportunities
include PSP/PS3 interoperability – think of features that would make users want
to buy both PS3 and PSP SKUs.[/quote]That would be the 'Playstation Move'.  SEGA have made a couple of games for the PS Move (Virtua Tennis 4, House of the Dead: Overkill).   SEGA making games for the PS Move or the Wiimote, or the Kinect should not be surprising

[quote]Yakuza
Could put Japanese games directly
on PSN for download in a special Japanese Import section (pricing $9.99 to
$39.99 for full game).
Might need to localize menus at least with subtitles. [/quote]Yakuza 4 has been available since March this year, and was always intented as a Playstation exclusive.

[quote]Sonic Anniversary
Could put out collectors edition with all old
sonic games on one BD disc.
“Best of Sonic” for around $99.
SCEA would
love PSN exclusive power ups/different game modes (like Castlevania’s flip it
over/backwards)[/quote]I believe "Sonic Anniversary" is now "Sonic Generation".  It is coming to PS3, 360, and 3DS in November.   Exclusive characters are not a new thing.  Kratos from God of War in Mortal Kombat is an example of this.

[quote]PS2 emulator for PS3
(confidential)
SCEA wants to sell all PS2 titles on PSN (GTA Vice
City/Sonic/etc)[/quote]There are a number of PS2 games available on PSN right now.  The expansion to include all PS2 games is not surprising.

[quote]London
Olympics
Perfect opportunity for Motion Controller
integration.[/quote]One would expect a franchise as big as the Olympics to be on as many platforms (PS Move, Kinect, Wii, hand-helds, phone apps,etc).  They wantt to sell as much as possible.

[quote]DC Digital Titles
If we provide a list of DC
titles SCEA will let us know which ones they’re interested in having
exclusively.
If we give them a long period of exclusivity they’ll give us
more marketing support.[/quote]DC Universe Online was released in January of this year by Sony Online Entertainment.

Microsoft does it, so why not the ps3?