Ubisoft has Uplay to compete against Origin, online passes, tons of titles releasing constantly (almost streaming) and who can forget the Frag Dolls being used as a way to sell games through the female image to younger male gamers.
At least to me, Ubisoft is the up-and-coming EA; as in their going to earn a bad reputation.
Some quick questions: Is my assumption correct or is it at fault? Will Ubisoft grow to be as big as EA with an entirely different gamer base that hates them? Is Ubisoft the next up-and-coming EA?