Stopped off at GS to pickup my copy and they had this flyer:
Save $20 on BioShock Infinite Strategy Guide when purchased with BioShock Infinite game & Season Pass
Soooo ... you pay $20 for the Season Pass:
Continue the journey in the sky-city of Columbia, with new locations, new characters, and new weapons. Receive three add-ons for the price of two, plus an instant bonus. The instant bonus includes four pieces of exclusive gear, weapon upgrades and skins, and five Infusion bottles. All Season Pass content will be available on Xbox LIVE Marketplace by March 2014. The instant bonus can only be obtained by purchasing a Season Pass. If you own the Season Pass, to avoid being charged twice, you must access all content from within the in-game store and must not download this content from Xbox LIVE Marketplace. BioShock Infinite game required; sold separately.
And you get the regular strategy guide for $1.99!?!? Or the Collectors' Edition for $16.99!?!