Hello, this is because it's a region mismatch. If your console is a European console that means you need to purchase games that say PAL on them and are from your region. That copy of FIFA 2010 is in NTSC format for United States/Canada. Unfortunately you
will not be able to play the game because of the region lock on the XBOX 360 console. You will have to purchase FIFA 2010 for PAL.
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