Borderlands 2 "2K Publisher Sale" price in UK

Currently Borderlands 2 is advertised as being 50% off.

When I attempt to purchase it either from the 360 dashboard or on the XBox website; the price shows as GBP£24.99

Is this the correct sale price? It seems wrong because it would make the full price a whopping £50; and the sale price in the US is $15 (so would expect UK to be about £12?)

I do have XBL Gold by the way (via a 12-month prepaid card)

 

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Last updated July 4, 2018 Views 5 Applies to:

Borderlands 2 is not on sale this week. That is the normal price. It's the DLC for the game that is on sale this week.

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Wonder what Trading Standards would think about an option that says "Borderlands 2 - 50% Off" and leads to the screen to buy Borderlands 2; but doesn't actually mean a discount on Borderlands 2 :\

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Hey there Stox,

I'm not entirely sure on that one. It does sound like that title should be on sale. Let me pass this up to our marketplace team to investigate.

We'll post back here when we have an update on this for you. 

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At the risk of adding a "me too". On my screen, everything on the sale screen except borderlands, bio shock and bio shock 2, is full price, despite showing apparent savings of either 33% or 50%.  Something seems wrong. At the very least it's misleading advertising.

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Borderlands was on sale for half price, not Borderlands 2.  But you should still get it because it is one of my favorite games of all time, a thousand times more fun with friends too.

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In the UK (don't know if it's different to elsewhere) on the dash...My games > Sales & specials: 2k sale > 2k publisher sale. Bioshock: save 50% price £7.49. Bioshock2 save 50% price  £7.49.  XCOM:EU save 50% price £24.99!  Bio shock infinite save 50% price £24.99! Borderlands 2 save 50% price £24.99! The bureau save 33% price £33.49!! Borderlands save 50% price £7.49. All of which is what I said above. This is not DLC, this is what is shown on the screen. *something is wrong* and if people are mistakenly paying £33.49 thinking they are saving 33% then they are being ripped off.

As I said. This is misleading advertising. It needs fixing or removing.

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