Make it free. Seriously, look at PC and what they do with Steam, Origin, League, ect.. Paying for multiplayer is absolutely stupid. PS3 almost took Microsoft over offering free multiplayer and they convinced a whole generation of kids that Sony is better than Microsoft. If you want to really win people over then take a temporary hit right now and watch all of the masses flood over to Xbox One to play Halo 5 and Call of Duty (ew) on Xbox One when they don't have to pay for it. I really wish I worked for Microsoft because I could take this company from the depths of shantytown to the streets of New York City (minus the gang activity).