Why hasnt microsoft marked down their games online yet?

Several retailers are running sales on Xbox one games. Why doesn't Microsoft price match the downloaded versions?

 

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Last updated July 4, 2018 Views 2 Applies to:

Because MS has to support retailers in some way, and not trying to compete with shops is one way.

(I expect this to change in the next 5 years but thats just MO)

That makes sense. Thanks for the reply.