It's logical for Microsoft to go with Fifa there are MANY pros for doing this.
Massive market in Europe to expand the territory by offering a game that retails at £55 (I know quite a few converting just for FIFA).
Bridges the gap slightly in Microsofts favour, as Kinect is bundled it really is a better deal than the PS4 in my opinion.
It's a yearly updated game, it comes out every september (november because of launch) so in 10 months time there'll be a new Fifa this will be outdated and people will have to buy another Fifa (if they offered say battlefield, they'd have to wait a long
while before battlefield 5 so microsoft won't make as much money
It's a very smart move by Microsoft if you think of it from a business perspective.
some families believe it or not... are against FPS (violence) which also.. believe it or not are ERSB M rated and a majority of the people playing COD and BF shouldnt even own that game, let alone playing it hours on end... so they had to add a "family"
game... that will appeal to older and younger...