I have been an Xbox Live Subscriber for 5+ years. I want the next Xbox to be the console that sells the most not only in USA, but also in Europe and with any luck Japan. However, my Xbox Live Subscription is set to expire in April (2 years ago I took an offer before the price went up where I could pay for 2 years in advance for a lower price) and right now, as of December 31st I am unemployed and even though I find myself gaming on Xbox 360 more than ever while I find a new job, I barely am using the online multiplayer despite owning 60+ games. I use the Netflix app and Internet Explorer, but I can do those on my Windows 7/8 PC or laptop and Netflix on my TV too, so I don't think I should be paying such a high fee for playing occasional Gears of War or Halo online, or accessing services that have no impact on Microsoft's servers (Netflix, Hulu, Internet Explorer, etc) or simply are free via my TV, Laptop and heck I just found out that the Ps3 I bought just to play Blu Rays and Metal Gear Solid 4 years ago, lets me watch Netflix, Hulu, and browse the web for free too (and I heard online gaming is free on Sony's side too even though I don't own anything other than MGS4, YET)!
On top of Xbox Live I am also a Zune Music Pass, now Xbox Music, subscriber, for years. On the music side I am getting access to millions of songs plus 10 free songs a month ( yes I am an old subscriber too! :) ), so I love what I am getting on Xbox Music for what I pay which is more than twice as much as Xbox Live, but on Xbox Live, outside of online multiplayer, there is no incentive to paying other than a false benefit of some extra apps. I am noticing this stuff now that I have to evaluate where to cut my expenses, and since the renewal is coming up next month, I think I will just call and cancel. I was going to grab a family pack with 3 friends that used to pay for one year, but stopped when the price went up, and switched to one month whenever they feel like playing and just buy cards at stores (or their free codes among their games)... but I just read this option is not available anymore.
After the price went up there have been no extras due to the price increase. No discount on games, no discount on video rentals, no early access to anything, no free DLC, no discount for those who pay both for Xbox Live and Xbox Music, and I read the on Ps3 if you choose to pay they give you some of those things I am mentioning. I am sure also your Xbox Live Gold users haven't been increasing as much, considering Ps3 has recently begun outselling Xbox 360 worldwide.
If Microsoft is going ahead like this with the next Xbox, the Ps4 will simply win. People I used to game with heavily on Halo 2 and Halo 3 years ago, are now completely gone from Xbox Live. I don't see them online at all anymore. It's your choice. The right thing would be to lower the price for Xbox Live Gold and restore the Family Pass, let users access Netflix and all those services and apps for free and give us Gold users extras especially 5-10% discounts on games and movies. Otherwise Xbox will be doomed next generation, and that will be sad considering how far you have come since the first Xbox. Wouldn't you rather get $25 from 4 people with the family pass, than $0 and 4 subscribers less?