Over the past couple years, Microsoft has been making a big push for Xbox to broaden its audience and be used for a lot more
than just gaming. In an
interview with the Los Angeles Times, a Microsoft spokesperson says that now more users are actually watching videos and listening to music on Xbox Live than playing games.
The LA Times quotes Yusuf Mehdi, who heads up marketing and strategy for Microsoft's Xbox business, as saying that households now spend an average of 84 hours a month on Xbox Live playing games, watching videos and listening to music. The
key part here is that over half of those 84 hours are being spent with videos and music instead of games. (Although probably the majority with videos, right, because who listens to music on Xbox Live?) Also, that number is up 30% from a year ago, so this trend
is definitely on the rise.
The LA Times also cryptically refers to the first Xbox as a "trojan horse" that was originally meant to ride into people's living rooms under the cloak of videogames
and eventually become the conduit for all digital media. Using that metaphor, as gamers, I guess we were the Trojans that allowed for this mysterious box, built by Microsoft (the Greeks) to enter our homes and deliver delightful gaming experiences to us. The
Greeks (Microsoft) then just had to sit back and wait for us to fully embrace the Xbox for almost a decade before breaking out of it with apps like Hulu Plus wielding new episodes of Modern Family to destroy our city of Troy (gaming-based living rooms).
But as general entertainment consumers, I guess we all are really the Greeks because we all win? Or maybe it's just not a great metaphor.
Anyways, we’re sure quality game experiences on Xbox aren’t going anywhere though, and you have to give Microsoft credit for succeeding in expanding their brand. Lots of other successfulcompanies have struggled to get into the TV game.
Source: Xbox now used more for online entertainment than online gaming [LA Times]
Story by = OXM http://www.oxmonline.com/videos-and-music-now-more-popular-gaming-xbox-live
There are certainly more Media related ads on the dashboard right now then anything Gaming related....MS did always want the Xbox to be the central device for family entertainment in the home but, with the lack of real exclusives for the Xbox this year, Kinect now nothing more then a glorified microphone for voice commands in games, the push and drive to bring multimedia content to Xbox LIVE has pushed the gaming side into the shadows some what