Microsoft works to save face after Xbox backlash

Microsoft works to save face after Xbox backlash Xbox 180: Microsoft works to save face after Xbox One backlash

LOS ANGELES (AP) -- When it comes to hyping next-generation hardware, the video game industry doesn't typically opt for simplicity. However, during a presentation at the GameStop Expo in Las Vegas to promote the upcoming Xbox One console last week, a no-frills, old-school approach is exactly what Microsoft employed when confronted with a convention room full of passionate gamers.

 

There were no flashy videos, sensational demonstrations or celebrity appearances. Instead, Xbox Live programming director Larry "Major Nelson" Hryb candidly took questions on stage from the crowd for 30 uninterrupted minutes, a refreshing reprieve considering the backlash Microsoft has continued to endure since unveiling the Xbox One in May.

 

"Look, at Xbox, we really care about the community," Hryb replied when asked point-blank how Microsoft would win back consumers. "We're very focused on what is right for gamers. Everybody at Xbox is a gamer. It's not like we just show up, do our work and go home. We want to make this the best game system that you are going to own for the next 10 years."

 

The presentation was apparently the first stop of an apology tour for Microsoft, which originally said the successor to the Xbox 360 would be required to go online every 24 hours and limit how users could access previously purchased games. A month later, citing feedback from consumers, Microsoft Corp. announced it decided not to implement such restrictions.

 

Microsoft's atypical about-face continued last month when the Redmond, Wash., company declared that an updated version of its Kinect sensor, which detects motion and voice, would no longer be required to operate the Xbox One. That turnabout came after the company, at events like the Electronic Entertainment Expo, defended how integral Kinect was to the Xbox One.

 

Hryb said he'll embark on a cross-country tour this month, making stops in U.S. cities to similarly assuage concerns about the next-gen console — just like he did at last week's GameStop Expo. The 180-degree reversals and low-key repentance are unprecedented moves for a company like Microsoft, which once hired Cirque du Soleil to theatrically unmask the first Kinect.

 

Microsoft announced this week that the Xbox One will debut Nov. 22 — a week after Sony Corp. unleashes its PlayStation 4 console on Nov. 14. The PS4 will cost $399 and feature comparable computing power, high-definition graphics and online features to the Xbox One. Microsoft's console is pricier at $499, but the system comes bundled with a Kinect sensor.

 

"I've pretty much made up my mind that I'm getting a PS4 and not an Xbox," said Jeff Lane, a gamer from Reno, Nev., who paid $100 for VIP access to the GameStop Expo. "I know Microsoft has changed course on a lot of their unfounded policies since they announced the Xbox One, but what's to stop them from just implementing them next year after the console is out?"

 

The worries come at an important time for the gaming industry, which has seen sales slide in recent years as Microsoft's 7-year-old Xbox 360 and Sony's 6-year-old PlayStation 3 have entered their golden years. The arrival of Nintendo's Wii U last year didn't invigorate game sales, which research firm NPD Group said have dropped 9 percent over last year.

 

"Education is job one," said GameStop CEO Paul Raines at last week's event, which primarily served as the training grounds for the retailer's 5,000 managers. "We have thousands of people in classrooms upstairs receiving training on the Xbox One and others on the PS4. We're trying to arm our staff on how these devices will be different and how they'll work."

 

Raines said GameStop expects this fall's debut of the PS4 and Xbox One to make for the biggest console launch in history, while Microsoft announced that pre-orders for the third-generation Xbox have sold out faster than both the original Xbox and Xbox 360, which was released in 2005 and has been the best-selling console for the past two years.

 

No doubt Microsoft could use a boost to its bottom line in the coming months. The company's stock fell this week after announcing it was spending $7.2 billion to buy Finnish smartphone maker Nokia in an effort to better compete in the hot mobile market. And Microsoft absorbed a $900 million charge in its last quarter to account for the flop of its Surface tablet, which runs a version of its Windows operating system.

 

David Wesley, author of "Innovation and Marketing in the Video Game Industry," believes Microsoft is headed in the right direction with its refocused Xbox One strategy. Wesley and other analysts don't expect the fallout from this year's botched unveiling of the Xbox One to ultimately affect sales or the public's perception of the console this holiday season.

 

"The reality is these concerns likely won't affect Microsoft's marketing of the Xbox One," said Wesley. "The challenge for Microsoft is conveying the value of the console without overhyping aspects that don't really meet expectations. They don't want to create such high expectations that people are letdown when the console is actually launched."

 

http://finance.yahoo.com/news/microsoft-works-save-face-xbox-155238823.html

 

Discussion Info


Last updated July 4, 2018 Views 0 Applies to:

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Them be a lot of words there, boy...

Next time, just post the link - it's faster & easier (not to mention easier on the eyes).

It's a good fair article.  MS dug themselves a hole and they are now in the process of climbing out of it.  At this point, the worst has passed them, and the public and the internet tech sites have moved on from policy to games and features.  THIS is exactly where MS needs the focus to be.  This is where the Xbox One shines in my opinion.  

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And I think it's also the reason why not only do the Sony fanyboys keep try to shift discussion back to policies, but as we keep noticing at each game show, so does Sony itself.  But public response to that is now falling flat for the most part.

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I agree that ultimately, the problems with the pre-launch mistakes, will do little to effect the sales of the Xbox One.  It's probably going to get out of the gates a little slower than they may had earlier envisioned, but I'm feeling pretty strongly that once the Xbox One gets in the consumers hands, word of mouth is going to sell this baby.

^^ I hope so.

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It sucks for them that they have to do this "apology tour" because of boneheaded ideas.

E-A-G-L-E-S EAGLES!

Good read

Personally I don't feel they have anything to apologize for, but I won't rehash that here. I think it's good to see them out talking about the system. It's a great console and should be proud of their work. I think the gentleman that said "what's to stop them from implementing the policies again" is just reaching for an excuse. MS is not going to do that, as it would be finished in games. They would destroy any goodwill they have.

[quote user="brandiesel1"]

^^ I hope so.

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It sucks for them that they have to do this "apology tour" because of boneheaded ideas.

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The ideas weren't boneheaded.  They were ahead of the market.  Of all of those features that got changed, most of them, if not all of them will make it back to the XB1 over the next several years and Sony will be "adding" similar features.

XB1 devs are WAY ahead of the curve and they were very ambitious. 

^^ So ambitious that most of the world wouldn't have been able to get one? So ambitious that if you had shoddy internet you couldn't play it? So ambitious that you couldn't share your physical discs? So ambitious that they dictated when you played?

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So ambitious that they realized they made stupid mistakes and changed them?

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Yeah, ok.

E-A-G-L-E-S EAGLES!

[quote user="brandiesel1"]

^^ So ambitious that most of the world wouldn't have been able to get one?  LOL bollox.  So ambitious that if you had shoddy internet you couldn't play it?  LOL getter better internet skint flints! So ambitious that you couldn't share your physical discs?  Who does that any way get your own disc skint flints! So ambitious that they dictated when you played?  No they didnt!

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So ambitious that they realized they made stupid mistakes and changed them?

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Yeah, ok.

[/quote]

^^ Save face you say?  I dont think they did any thing wrong in the first place only the whinney idiots was crying who can not afford it.

[quote user="Mr Blue Playdoh"]

[quote user="brandiesel1"]

^^ So ambitious that most of the world wouldn't have been able to get one?  LOL bollox.  So ambitious that if you had shoddy internet you couldn't play it?  LOL getter better internet skint flints! So ambitious that you couldn't share your physical discs?  Who does that any way get your own disc skint flints! So ambitious that they dictated when you played?  No they didnt!

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So ambitious that they realized they made stupid mistakes and changed them?

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Yeah, ok.

[/quote]

^^ Save face you say?  I dont think they did any thing wrong in the first place only the whinney idiots was crying who can not afford it.

[/quote]

Wow........

For a start not everywhere has good internet, they probably could do it for the next gen but the worlds internet is just not ready.

If you actually had friends they couldn't borrow your games, great feature.  All of this was just oppressive drm and far to anti consumer.

Also they did dictate if you could play, no net cconnection for over a day and no gaming for you.

They figured out that no one with more than 2 brain cells saw this as a great product and rightly changed it.

I will be getting a day one but if they didnt change what they had initially done then I wouldn't have paid for it, neither would all the people I know who are getting one aswell.

Yes and none of them issues effect me so who cares,  and did you know you could use your smart phone to connect the xbox if you lost internet in your house?

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Saying that probably dont have a smart phone by the sound of things.

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I do have friends but we just never swapped games as we would all own our own disc.

If the above issues effect you then why you getting a next gen console?

It dont matter now any way as the whinners got there way :)  either way it never effected me.

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