Infinity Ward's Robert Bowling says keeping Modern Warfare 3's wide array of fans happy is a big creative challenge.
In an interview with Eurogamer, the developer's creative strategist talked about how the company is listening to feedback from the Call of Duty's vast fan-base.
"I want to make sure our fans are informed and know what Modern Warfare is so they can give us informed feedback. So that was the biggest challenge with it - making sure we start the conversation about Modern Warfare 3 so we can have an honest conversation with our fans of what to expect so you can tell us what you want more of."
Read our Call of Duty: Modern Warfare 3 Demo Impressions.
But, he says that misinformation and unhelpful speculation can sometimes be a source of frustration.
"User feedback is extremely valuable in the development of our games, so when a user is giving uninformed feedback and they see something out of context...they might be asking about something that's not even true."
Not surprisingly, there is a wide variety of opinion on offer. He explained, "It's challenging because you have 30 million people who have a wide spectrum of tastes and definitions of what fun is. That is the challenge of developing a Call of Duty, and it's a unique challenge and not one a lot of developers have -- to have such a wide and varied user-base.
"Part of the challenge of taking all that feedback and putting it into the filter of, 'OK, where does this person come from? Is he a hardcore competitive player? Is he a casual just-for-fun player? Is he Objective-only? Is he somewhere in-between?'. Then putting it through the filter of your core design philosophy of, 'We know the game we want to make. How can we incorporate this feedback to enhance that experience we're looking for?'"
You reckon this will have a positive or negative effect on the game's multiplayer? I don't see why they didn't do a public beta for the game, that way it will be less likely to be broken like MW2 and they can get opinions before the games release.
Also MW3 Hardened Edition image that Robert Bowling posted on his Twitter: http://yfrog.com/kgfgmiuj