Grainger Games PR Nightmare - Ruining the GMA Awards

Did you guys hear about this?

What on earth were the Grainger guys thinking. That's them pretty much finished with the industry now....they'll have to stick soley to retail stuff.

Seriously - posh award ceremony doesnt work well with dwarves, cocaine and barely legal girls. Oh, and condoms...


Source here


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Last updated July 4, 2018 Views 2 Applies to:

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Sounds like a quiet night out for me.

Sounds like the event went well - dwarves is a master stroke. fingers crossed I get an invite to their next night out.

Looks like Grainger Games were trying to hard and got it horribly wrong.

Perhaps the old "no such thing as bad publicity" will work for them??

Sounds like a orange messy night, but all done wrong

Well it was an interesting night thats for sure. Spoken over twitter with Guy Cocker from Gamespot UK who told me what happened, also Tom Butler and Keza MacDonald from IGN UK also tweeted me with what happened, Keza won the GMA award for Specialist Writer, and it also pretty much the reason why so many of you were able to play Dark Souls outside the US

guycocker Guy Cocker 
CockneyCharmer Condoms on tables. Dwarfs presenting awards. Glamour models on the door. Then heckling during the whole ceremony.

kezamacdonald Keza MacDonald 
CockneyCharmer ThomButler Heckled the winners, hired dwarves and babes to cavort, littered the tables with promotional CONDOMS.

The Managing Director for Intent Media, who host the Awards and look to companies like Grainger Games (poor clone of to sponsor the event. Following the events of last night, and multiple complaints from the people in attendance, he released this statement:
GMAs & Grainger Games: A statement, by Stuart Dinsey, MD, Intent Media

At last night's Games Media Awards, many friends and partners of Intent Media were, quite understandably, upset and offended by the behaviour of the event's headline sponsor, Grainger Games.

I'd like to take this opportunity to apologise wholeheartedly for this – and to make it very clear that Grainger will not be welcome back in any capacity to the GMAs, or any Intent Media events.

I'd also like to give you a little background, without in any way ducking the fundamental point that, as event organiser, we take ultimate responsibility.

Grainger approached us a few months ago and explained that their intention, through association with the GMAs, was to get closer to the games media. What they have done, in spectacular fashion, is alienate the entire games media in one night. Good work, guys.

I'd especially like to apologise to the nominees and winners whose big night may have been soured; to our host, Greg Davies, who battled through manfully (and spoke for all of us, I think, when he told Grainger Games exactly what he thought of them); and to our sponsors, old and new, who year after year provide the funds and support to make the GMAs such a great event but who, last night, justifiably, were angry and horrified to find their names associated with such shoddy behaviour.

We have, as you might have guessed, received a number of complaints last night and this morning.

We have listened to every single one of them and accept all points made. And we're happy (well, maybe not 'happy', but certainly 'willing' and 'expecting') to hear more.

In fact, whilst I hate to sound like one of those pompous voiceovers that comes after a particularly harrowing episode of Eastenders, if you were affected by any of the incidents that took place, do feel free to get in touch with me directly, vent your spleen and get a heartfelt personal apology. My email is*** Email address is removed for privacy ***.

What annoys me most, perhaps, is that the GMA team here at Intent Media, headed by Lisa Carter and Kathryn Humphrey, and our great friends at Indigo Pearl, lead brilliantly by Caroline Miller, put months of work and a whole lot of love into staging the Games Media Awards.

People really care who wins and are genuinely pleased for colleagues and even rivals when they get approbation from their peers. The GMAs are special. They celebrate talent from The Guardian and BBC to specialist media, blogs and cub writers.

Grainger Games' behaviour and attitude was the antithesis of what the GMAs are about. Next year we will give the event back to the media and work only with partners we know understand what the event is about.

I quite often feel terrible after the Games Media Awards. I'm sure a lot of you do as well. But this morning I just feel a bit embarrassed and extremely apologetic. I really do hope to see everyone who came last night back again next year. Well, nearly everyone.

Yours sincerely,

Stuart Dinsey
Managing Director
Intent Media

Grainger Games finally released what could laughably be called an apology just over an hour ago:


We wholeheartedly apologise if we offended anyone at last night's GMAs. It was never our intention to upset anybody. We sponsored the awards to show our support for everyone involved in games media and we continue to value and appreciate all their hard work and commitment.


All in all, sounds like they went out of their way to destroy their own reputation, the guys from SUAM even teeted that the members of the Grainger Game party were caught taking cocaine during the night


GAMES MEDIA AWARDS: The winners in full






Christian Donlan – Freelance


Keza MacDonald – IGN


The Guardian




Dave Cook – The Scotsman




Rock, Paper, Shotgun


Martin Gaston – VideoGamer


Colin Campbell

Whenever I go into one of those crappy stores it smells of stale farts.

that'll be the cocaine processing plant out back.

Barely legal is still legal, they provided condoms so no nasty *** got spread and provided cocaine so you couldn't feel your cockrot happening. I fail to see any wrong-doings here.

Were the SUAM boys doing Cocaine in the cubicle next to them?

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