In the space of less than a month we've seen a mass of triple A titles. MW3, Battlefield 3, Arkham City, Forza 4 and now Skyrim as well. Lest we forget the unforgetable Halo remake coming next week, I know someones bank manager is raising an eyebrow right now, but heres the thing. Look at the titles of those games, They are all games a lot of people want to own right but of course they all come out now in time for the christmas rush. And thats the part that confuses me, look at those titles. Had any one of those games come out in February or March was there really any less chance that you would be chomping at the bit to claim them? For me the answer has to be no.
Common sense dictates that if Modern Warfare and Battlefield come out around the same time, they are gonna affect each others sales, but if they had come out 6 months apart no one would have cared. Most people would happily have both games in their collection... Or at least traded one in to get the other. My point is the industry wouldnt lose. Now we have maybe 40% of purchasers with one, 40% of purchasers with the other and maybe 20% with both. When they sit down and discuss this kind of scenario what exactly are they talking about? Stopping the competitoins sales or increasing their own sales? It just seems like self mutilation to me. What is it that stops them from spacing out these titles better? I mean look at Gears of War 3, what did that have to compete with? Warhammer, or as I like to call it, Gears of War light.
The solution is pretty clear to me, seperate the great games to increase sales. I came up with that in 2 seconds, how are these multimillion pound companies getting that wrong?