I don't know about most people but I subscribe to the family plan because it makes it more affordable for me to communicate with my kids. My kids live in another state and their mother has always given me problems seeing them. This way I can at least video conference with them using the kinnect. With this change I will be forced to use something like family time through iphone or skype and say goodbye to xbox unless they make some changes. This change may be good for microsoft but along with other things I have been hearing about the direction xbox is going not so sure most people would agree.