EA has announced that its embedding micro-transactions into all of its PC and console games in the future.
"The next and much bigger piece [of the business] is microtransactions within games," chief financial officer Blake Jorgensen said, speaking at the Morgan Stanley Technology, Media & Telecom Conference.
"Consumers are enjoying and embracing that way of the business."
It's a move that has certainly helped the company on mobile devices, with The excellent Simpsons Tapped Out performing much better than anyone could have expected. In this respect, money talks and it will continue to do so for EA in the future, whether that's on console or elsewhere.
"Without a doubt, you're going to see more digital business and particularly more digital components of the gameplay allowed because the ease of it will be much better and the storage capability better," Jorgensen concluded."