Just been looking back over E3 conferences and was reminded of a short video where presidents of Sony, MS and Nintendo as well as entertainment bosses from around the world came together to compete in some sort of contest - I seem to remember some sneaky tactics going on to win. It was around the time of the Xbox 360 launching I remember as it was available on the dashboard for a short time but I can't remember what it was called or what it was related to. I believe it was also shown at E3 but can't be sure?
Anyone have any thoughts? It was a great video at the time and really showed different businesses working together for once to make a funny video.