About 3/4 of the time I go to purchase a digital game from the Xbox store it says BUNDLE ONLY? I dont understand this from a business stand point. It seems that they (xbox) causes various games to lose alot of sales do to this selfish business decision. I know they're just assuming we the consumer will go ahead an purchase the bundle an this may work for privaleged kids whose parents just allows them to use their credit card how an whenever. But, for the majority of us who cant just throw money at all the DLC content as well as the game this is just not an option. Also half the time there isnt even a bundle to purchase so how can I buy the game? I went to buy Elder Scrolls Online which it says is on SALE but when I go to check the price; not to my suprise it says Bundle Only. Then I go to check the bundles sale price an it is unavailable. Some of us want to just simply purchase the game and now your stoping us from even doing that. The gaming industry as a whole needs a huge makeover. I mean we hv gaming developers telling us how they want us to play THEIR game. Instead og once we purchase it, it becoming our game to playh ow we choose!