I just bought a new xbox 360 today and discovered that I cannot use my 1 month free membership without creating a new profile. As I already have an existing profile I did not want to create a new one because I would lose what I currently had on the profile I already had. I really think that when you buy a new system the 1 month free membership should come on a card the same as you would buy at the store that comes with the activation code on the back. This way anyone that buys a new box can benefit from the free month not just new gamers!!!