I am trying to install a third-party (non Windows) antivirus & firewall suite on Windows 10 Home Insider Preview Evaluation Copy. Build 10130. The file is an .EXE file downloaded directly from the publisher. I had no problems installing under Windows 7 or Windows 8.1, but Windows 10 is blocking me from running the installation file and I can't find where to change a setting to allow the installation. This has also happened with numerous other installation programs with an .EXE file.
The message I get is:
This app can't run on this PC
Windows blocked Kaspersky 2015 from opening because it might damage your PC or destroy data.
If there is no work-around for this issue, it will be a total deal-breaker for numerous people upgrading to Windows 10.
I'm sure there should be a way to do it, but it seems that it is not in any of the places that would be obvious for an end-user to look.