How do I import places into Bing Maps?

I have created a list of places in Google Maps and exported them as a KML file. Bing Maps also has an export option and also claims to have an import option too (http://onlinehelp.microsoft.com/en-us/bing/ff808584.aspx). But I can't find the import feature anywhere in the Bing Maps user interface.

Before I go too far saving places in either Bing Maps or Google Maps, I'd like to ensure I can exchange my saved places between them.

Can anyone help?

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